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Digital Media Wing
The Digital Media Wing (DMW) is a strategic unit of Government of Pakistan to build a bridge between the Government of Pakistan and public through effective communication of government initiatives and policies as well as successfully countering the fake/vilifying news. Our goal is to disseminate immediate, valid and results-oriented digital media content from Government of Pakistan, Federal Ministries and Prime Minister’s Office official social media accounts. We are dedicated to revolutionize how digital media is consumed in Pakistan and to strengthen the government for the 21st century with robust and high-quality online communication platforms to further the interests of the state of Pakistan locally and internationally. We are also in direct coordination with Public Relations Officers (PROs) and are responsible for assisting, covering and creating content for all the activities, press conferences, events, updates and information directly coming from Federal Ministry of Information & Broadcasting, Federal Ministers and Prime minister’s Office on all social media accounts.
“Interactive Sessions” is a format show introduced by digital media wing to connect top rated digital media broadcasters and journalists with the highest government authorities. A panel of journalists has a session with government ministers and SAPMs in which they highlight questions that are mainly asked by the general public. The purpose of this initiative is to convey the government perspective on most current and influential concerns and connect them with the common people of Pakistan
Digital media wing has organized and verified about 115 official social media accounts of government ministries and will be enhancing their digital media presence. The blue verified badge on Twitter is an indication that an account of public interest is authentic. The badge appears next to the name on an account’s profile and next to the account name in search results.
DMW has developed a communication channel with Twitter office in the region to tackle the menace of fake news in the country and get support from Twitter to Pakistan. The intention of profile verification is to promote authenticity and counter fake news coming from various sources so that public can consult the verified sources for information.
Digital media wing is working on capacity building of Federal Ministries on Digital Media. DMW is in direct coordination with PROs and assist federal ministries in coverage of daily important press conferences, activities, meetings and events of federal ministers on Digital Media. It also covers and creates content for activities, press-conferences, updates and information coming from Federal Ministry of Information & Broadcasting. DMW also manages official government of Pakistan and Prime minister’s office Twitter, Facebook, Instagram and YouTube accounts.
DMDP is a multifaceted program which focuses on the development and growth of the Digital Media Industry of Pakistan along with increasing effective networking between the Government and the youth of Pakistan.
DMDP aims to bridge the gap between the students, Government of Pakistan and the Digital Media industry in order to move towards a brighter future in the Digital Media Ecosystem.
The aim of DMDP is to create and mentor a cadre of empowered students who are equipped with the new-age skills required to operate in the Digital Media industry and to empower this talented Pakistani youth to work for national and international media organizations.